X Marks the Spot

X Marks the Spot

We recently worked with a client that had an unusually low response rate for their Relationship Survey. The survey wasn’t terribly long and there was minimal drop-off once someone began the survey.  So, we were stumped as to why we were only seeing a 2% response rate....
The Power of a Smile

The Power of a Smile

You often hear of the positive power of a smile.  A recent business trip brought this to light to me, as well as the negative power that is portrayed when it is missing.  My colleague and I were on our way to see a client and we decided to stop and get a coffee.  The...

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